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Business Intelligence: Why Should It Be Your Next Career Step

In the information age, data is gold, and businesses that can find and use it effectively will be far ahead of their competitors. Business Intelligence technology is a tool that enables modern businesses to use fact-based, data to make sound, and actionable decisions to improve their operations and profit margins. Stay tuned with us to learn Business Intelligence: Why Should It Be Your Next Career Step. If you want to develop your career by learning from a Power BI-certified professional, enrol in FITA Academy‘s Power BI Course in Chennai. This course will assist you in achieving excellence in this field. 

Let’s start with a definition of Business Intelligence.

What is Business Intelligence?

Business intelligence is a collection of processes and technologies that transform raw data into usable and meaningful information that can be used to make profitable business decisions. 

BI is used to drive organizational change and help eliminate inefficiencies by quickly adapting to changing market dynamics. Data-driven Decision Support Systems (DSS) are the foundation of business intelligence systems.

The primary function of a BI tool is to filter relevant business information and project an analysis over a specified timeframe. The following are the most important features and functionalities of an effective business intelligence tool:

  • Dashboards
  • Visualizations
  • BI Reporting Tools
  • Predictive Analytics
  • Data Mining
  • ETL – extract transfer loads – tools that transfer data from one datastore to another
  • OLAP – Online analytical processing
  • Drill-Down

How Business Intelligence Works?

Companies collect and analyze data to answer questions and track the progress of their business goals. This gives them the information they need to determine action steps to achieve their business goals.

Raw data is technically collected, processed, and then stored in data warehouses. Analysts can then access the data and begin the analysis process to answer business questions once it has been saved. Once reporting is completed, traditional BI tools such as dashboards come into play, automatically collating this data and presenting it in graphs and charts to provide insight into the business’s current state. Amazon’s use of BI tools to predict purchasing recommendations while shopping on the e-commerce site is an excellent example. 

Learn the Power BI concepts such as dashboards, BI reports, DAX commands, and more with the Power BI Online Training.

The Place of BI in Today’s Business Environment

As business operations become more complex by the day, an increasing number of large and small businesses have less time to research, analyze, and innovate. Winning over competitors necessitates useful business insights. Companies, however, are struggling to investigate and make sense of an ever-increasing pile of cluttered and unorganized data in real time. 

As a result, businesses are increasingly in need of technologies that will assist them in streamlining their efforts towards gaining business insights or predicting trends, as well as providing them with the ability to implement changes and quantify results. By displaying current and historical business data, BI assists businesses in identifying market trends and identifying business problems. The effective use of BI can assist businesses in carrying out all functions smoothly, from hiring efforts to compliance issues. 

Here are some examples of how business intelligence can help companies make better, data-driven decisions.

  • Analyze customer behaviour
  • Track performance by creating Key Performance Indicators (KPIs)
  • Optimize operations and set benchmarks for varied processes
  • Generate sales and delivery reports from CRM data automatically
  • Discover issues or problems within their operations quickly and accurately 
  • Spot market trends
  • Predict success 
  • Identify ways to increase profit

Why Should It Be Your Next Step in Your Career?

Scopes and Perks

BI professionals are paid well, with salaries ranging from $118,709 for a Data Scientist to $62,379 for a data analyst. 

BI is growing and expanding opportunities; it is no longer limited to business analysts; a variety of other professionals are required to keep BI systems running smoothly and efficiently. 

Here are some examples of job roles that require BI skills:

  • BI Semantic Model Developer
  • Business Intelligence Project Manager
  • Business Intelligence Developer
  • Business Intelligence Analyst
  • Business Intelligence Administrator


We hope that this blog has you to understand about Business Intelligence: Why Should It Be Your Next Career Step. You are on the right way if you want to pursue a career in business intelligence. With its continued growth and emerging opportunities, this is an excellent field in which to carve a career path. Enrol in FITA Academy’s Power BI Certification in Chennai to jumpstart your career in this emerging technology.

Read more: Power BI Interview Questions and Answers